The studio
Everyone here builds.
Who we are
All of us came up inside software companies, building things people relied on to get through their working day. That is where you learn to build for the version of a system that has real users on it, rather than the version in the demo.
So we do it the way we would want it done for us. One team covering design, backend, mobile and AI, with everyone at a level where they can be trusted with the whole of their part.
What is left over is the work itself. Nobody here is being paid to manage the person doing the work, or to sell you something before disappearing from the project. You talk to the developer, and the developer talks back.
Building software in Beirut teaches you not to assume perfect conditions. It turns out to be useful training for anything that has to survive contact with real users, real networks and real devices.
We build software we still answer for.
How we operate
Five rules we work by, and can be held to.
Experience on every part
Everyone here has owned something in production and stayed responsible for it long after launch. That is the experience we mean by senior.
Design and code, one conversation
The designer and the developer are in the same conversation from the first week, so the design gets checked against what can actually be built while it is still cheap to change.
The details, on purpose
Spacing, states, timing, and the screens that only appear when something has gone wrong. They are most of the difference between software that feels finished and software that does not.
You own it
Your code, your accounts, your data, with nothing locked to us. We would rather you were free to leave and chose to stay.
We stay
We build it, we watch how people actually use it, and we stay on afterwards to keep it working.
You will know exactly who you are working with
From the first call you have the names, the roles and the phone numbers of the people on your project. You will know who is writing the backend, who is drawing the screens, and which of them to message at nine on a Tuesday.
Those names are not printed on this page. Some of our clients asked for discretion, and we apply it to all of them rather than only where it happens to suit us. You get the names, the roles and the numbers on the first call.
So this site is quieter than our actual portfolio. Everything on the work page is live and linkable, and the rest we can go through together on a call.
who build it
Work with us
Come and talk to us.
Tell us what you are building. You will be talking to the people who would build it.
Get in touch→